So, who is this Aysha, anyway?

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Hey, I'm Aysha van de Paer

In just a few of words I am European woman in her late thirties who just L-O-V-E-S investing. And I am also a gender equality advocate who invests in alignment with her values.

Working in finance

I have over a decade of professional experience in international real estate and private equity at large and boutique real estate investment, financial, and advisory firms in Switzerland, New York, the Netherlands and Dubai.

Over the years I also developed a true passion for investing on my own account.

Family diaries

I am also the single mother of two adorable little boys. 

When I say 'single,' I should actually use the word 'widowed.' In 2017, I lost my husband in a traffic accident when we were expecting our second child.

I am Swiss (despite my very 'unswiss' name!), I currently live in Zurich and grew up in the French part of Switzerland with my entrepreneur parents and three sisters (yes, there are four of us!).


A (former) expat

Before moving to Zurich in 2014, I spent a decade working and studying in the likes of New York, Amsterdam, Dubai, Munich and San Francisco and the UK.

I am no longer an expat. But somehow I often still feel like one (but that's another story!) 



So what do I do, exactly?

It all started with just a blog to help women become confident and responsible investors. But then I grew so passionate about it that there is now a little more to it.


I run an online course, Invest at REST, designed to teach you how to invest in a way that feels right without wasting any time.



Increasingly, I am asked to speak at events about why investing matters and how to get started. Get in touch to bring me in for your next event.



Since the summer of 2018, I write articles and publish other free resources to help women get over their fears and get started with investing


Why am I doing this?

Up until a couple of years ago, I was not too concerned about financial security. I had a good job. And my husband was a high earner. 

But when he suddenly died in an accident in early 2017, everything changed. For the first time, my financial security and that of my children was uncertain.

And this started a chain of events that made me realize that I had to use my knowledge and experience about investing to tackle the following issues:


Issue #1

For a number of reasons, women are at a high risk of facing financial difficulties, especially later in life

Issue #2

Saving money won't do it. Investing is the only way women can achieve financial security over the long run

Issue #3

There was just no place where a (European) woman can learn about investing in a way that feels right

"I truly enjoy reading Aysha's blog in which she explains how to build wealth in a entertaining way. She uses lively examples that are easy to understand. Thanks to Aysha I was able to get started with investing and gain confidence in my own financial choices. The advice she gives is invaluable."

Gaelle M.
Zurich, Switzerland

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... as well as funny (and at times embarrassing) stories of my personal and financial life